People will flock to your activation if you provide product samples. People enjoy receiving free gifts. They enjoy getting free food, clothing, alcohol, and just about anything else. The best strategy to attract customers is to give away digital product sampling at any form of experiential marketing event.
Customers can get a taste, feel, or smell of your product by sampling it.
Nothing works better than a product sample if your goal is to help customers better understand your product. Period. You can tell them that your product will improve their skin, their mind, their body, and their home’s odor. You may show them how it appears and how it differs from what your competitors have to offer. You can make a list of celebrities, doctors, and other experts who have endorsed it.
However, a consumer will not know if they enjoy the way it tastes, smells, or makes them feel unless they try it and have their own experience with it. That experience, as well as their capacity to explore your goods with their senses, is critical.
Product sampling can be an effective way to get people to try your product for the first time. It can also be the initial step toward establishing an emotional bond between your company’s product and your target market. The emotional connection is at the heart of building brand loyalty.
Customers are more likely to remember your goods if you give them a sample.
They’re more likely to stop if a genuine person stands in the aisle and offers them a taste of your meal or a demonstration of your cleaning product. They’re more inclined to buy something if they’ve tried it for themselves, even if it’s not on their shopping list.
This is an example of how product sampling causes consumers to think about your products or services when they otherwise would not. People are preoccupied. It’s difficult to capture their attention, and even more difficult to convince them to think outside of their comfort zone. You can do a better job of attracting them to notice you if you give them something they can’t refuse and something they can experience with their senses.
Customer loyalty is aided by product sampling.
Obtaining a long-term consumer is preferable. According to several business journals and other sources, acquiring a customer is five times more expensive than keeping a customer. You want consumers who have already purchased from you to continue to do so.
You need to make people like you if you want to establish consumer loyalty. Giving them something for free is one method to do this. It gives them the impression that you’re doing them a favor. They’re more likely to establish a positive association with your product if they first tried it in an environment where they felt good — in a familiar area with a kind person assisting them.