Facebook’s status as the leading platform for digital marketing is hard to dispute, even though Google gives it a run for its money and provides an alternative platform on the off chance that you simply don’t like Facebook all that much. One thing that sets Facebook apart is that it doesn’t just give you a space for your ads, rather it also provides you with some analytics that you can use to level up your marketing campaign at the end of the day.
A lot of people have been asking what are modelled online conversions, that is because of the fact that Facebook just launched this new form of analytics that you can explore. Modelled conversions try to bridge the gap between Facebook’s own conversion metrics and those that belong to third parties. Third party data sharing is now no longer viable due to the reason that there are multiple protocols in place to stop it from happening. Facebook as well as Google are using their massive databases to try to model the conversion rate, and this tends to be so accurate that it is practically the same thing as seeing the real data.
You can use modelled online conversions to get a better idea of how your marketing campaign is performing. Facebook can be a great resource, but if you don’t stay on your toes you might find your marketing posts buried under thousands of others. It can be hard to get a word in edgewise due to the immense quantity of ads that are posted on Facebook, and modelled conversion can help you to see what works and what doesn’t which is definitely quite useful all in all.